Marketing Plan

• Research appropriate marketing avenues
• Prepare marketing plan for Committee approval
• Implement strategies and tactics in marketing plan
  • This usually includes website listings, industry/allied industry advertising and promotion, direct mail and online marketing
• Marketing to registered attendees of relevant event information (i.e. programme release, new speakers etc)
• Distribution of marketing collateral (posters, flyers, postcards etc)
• Write and produce monthly enewsletters

Graphic Design and Print Production

• Effectively brief graphic designer to obtain highest quality, relevant event branding
• Write and co-ordinate event materials
• Manage the design and printing of all marketing collateral (such as registration brochure, handbook, website, signage)
• Design, preparation and distribution of event attendee collateral including marketing packs, satchels, name tags, lanyards and certificates of attendance

Website

• Develop an event branded information website (utilising website templates via AEM’s event software)
• Develop website content and source images
• Ensure website has ability to link to the event registration site and abstract submission site (if applicable)
• Manage regular updates to website